Product Differentiation and Market Segmentation as Alternative Marketing Strategies
Author(s):Wendell R. Smith
Market Segmentation, Product Differentiation, and Marketing Strategy
Author(s):Peter R. Dickson and James L. Ginter
Marketing Strategy: New Directions for Theory and Research
Author(s):Yoram Wind and Thomas S. Robertson
Standardization of International Marketing Strategy: Some Research Hypotheses
Author(s):Subhash C. Jain
Problems and Strategies in Services Marketing
Author(s):Valarie A. Zeithaml, A. Parasuraman and Leonard L. Berry
The 4P Classification of the Marketing Mix Revisited
Author(s):Walter van Waterschoot and Christophe van den Bulte
Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures
Author(s):S. Tamer Cavusgil and Shaoming Zou
Market Orientation, Marketing Capabilities, and Firm Performance
Author(s):Neil A. Morgan, Douglas W. Vorhies and Charlotte H. Mason
The New Marketing Myopia
Author(s):N. Craig Smith, Minette E. Drumwright and Mary C. Gentile
Do managers at two hierarchical levels differ in how they assess their company’s market orientation?
Author(s):Mateja Bodlaj
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
Author(s):Ofer Mintz and Imran S. Currim
Organizational Structure and Gray Markets
Author(s):Romana L. Autrey, Francesco Bova and David A. Soberman
Marketing Science in Emerging Markets
Author(s):Laxman Narasimhan, Kannan Srinivasan and K. Sudhir
Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead
Author(s):Abbas J. Ali and Abdulrahman Al-Aali
REVISITING THE RELATIONSHIP BETWEEN INTERNAL MARKETING AND EXTERNAL MARKETING: THE ROLE OF CUSTOMER ORIENTATION
Author(s):Norizan Mat Saad, Siti Hasnah Hassan and Liew Mei Shya
COMBINING LOCAL AND GLOBAL MARKETS IN ASSET PRICING IN EMERGING MARKETS: EVIDENCE FROM THREE BRICS NATIONS
Author(s):Shabir Ahmad Hakim, Zarinah Hamid and Ahamed Kameel Mydin Meera
Market Conditions, Marketing Time, and House Prices
Author(s):Olga Filippova and Michael Rehm
The Policy, Consumer, and Ethical Dimensions of Covert Marketing: An Introduction to the Special Section
Author(s):David E. Sprott
Commercializing Social Interaction: The Ethics of Stealth Marketing
Author(s):Kelly D. Martin and N. Craig Smith
Toward a Framework for Assessing Covert Marketing Practices
Author(s):George R. Milne, Shalini Bahl and Andrew Rohm
Convergence and Divergence: Developing a Semiglobal Marketing Strategy
Author(s):Susan P. Douglas and C. Samuel Craig
THE ROLE OF SALES AND MARKETING IN MARKET-ORIENTED COMPANIES
Author(s):Oliver Goetz, Ann-Kristin Hoelter and Manfred Krafft
Sharing Economy: A case of customer-to-customer marketing
Author(s):Markus Voeth and Sarah Stief
NEW EVIDENCE FROM THE EFFICIENT MARKET HYPOTHESIS FOR THE NIGERIAN STOCK INDEX USING THE WAVELET UNIT ROOT TEST APPROACH
Author(s):Ikechukwu Kelikume
Why Do Markets Change? Some Conventionalist Considerations on the Stability and Dynamic of Markets
Author(s):Luka Jakelja and Florian Brugger
The Impact of Market Power and Economies of Scale on Large Group Health Insurer Profitability
Author(s):Patricia H. Born, Linda Hughen and E. Tice Sirmans
Product-Market Strategy and the Marketing Capabilities of the Firm: Impact on Market Effectiveness and Cash Flow Performance
Author(s):Douglas W. Vorhies, Robert E. Morgan and Chad W. Autry
The Effects of Entrepreneurial Orientation, Market Orientation, and Marketing Subunit Influence on Firm Performance
Author(s):Omar Merlo and Seigyoung Auh
The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought
Author(s):Philip Kotler
A Responsibilities Framework for Marketing as a Professional Discipline
Author(s):Shelby D. Hunt
Marketing Performance Measurement Ability and Firm Performance
Author(s):Don O’Sullivan and Andrew V. Abela
Current and Future Trends in Marketing and Their Implications for the Discipline
Author(s):Ronald E. Goldsmith
The Marketing Audit and Organizational Performance: An Empirical Profiling
Author(s):Mehdi Taghian and Robin N. Shaw
Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends
Author(s):Bodo B. Schlegelmilch and Magdalena Öberseder
Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices
Author(s):Jagdish N. Sheth
ENTREPRENEURIAL MARKETING: A CONSTRUCT FOR INTEGRATING EMERGING ENTREPRENEURSHIP AND MARKETING PERSPECTIVES
Author(s):Michael H. Morris, Minet Schindehutte and Raymond W. LaForge
EXPLORING THE RELATIONSHIP BETWEEN MARKET ORIENTATION AND SALES AND MARKETING COLLABORATION
Author(s):Kenneth Le Meunier-FitzHugh and Nigel F. Piercy
Rethinking the Relationship Between Social/Nonprofit Marketing and Commercial Marketing
Author(s):Alan R. Andreasen
The Ethics of Marketing to Vulnerable Populations
Author(s):David Palmer and Trevor Hedberg
Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups
Author(s):Jasper Eshuis, Erik Braun and Erik-Hans Klijn
AGRICULTURAL MARKETING AND E-GOVERNANCE : STRATEGIES TO MEET THE CHALLENGES IN THE 21st CENTURY
Author(s):Nidhi Yadav
Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics
Author(s):S Cem Bahadir, Sundar G Bharadwaj and Rajendra K Srivastava
Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For
Author(s):V. Kumar
Indirect Learning: How Emerging-Market Firms Grow in Developed Markets
Author(s):Sourindra Banerjee, Jaideep C. Prabhu and Rajesh K. Chandy
Marketing Department Power and Firm Performance
Author(s):Hui Feng, Neil A. Morgan and Lopo L. Rego
Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability
Author(s):Saurabh Mishra and Sachin B. Modi
Assessing Performance Outcomes in Marketing
Author(s):Constantine S. Katsikeas, Neil A. Morgan, Leonidas C. Leonidou, G. Tomas and M. Huit
Unhealthy marketing of pharmaceutical products: An international public health concern
Author(s):Shai Mulinari
Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis
Author(s): ALEXANDER EDELING and MARC FISCHER
Sustainable Export Marketing Strategy Fit and Performance
Author(s):Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou and Constantinos N. Leonidou
Understanding the Effects of Plural Marketing Structures on Alliance Performance
Author(s):ERIC (ER) FANG, JONGKUK LEE, ROBERT PALMATIER and ZHAOYANG GUO
Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to Be Known
Author(s):V. Kumar, Kevin Lane Keller and Katherine N. Lemon
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
Author(s):Cait Lamberton and Andrew T. Stephen
Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System
Author(s):Andrés Barrios, Kristine de Valck, Clifford J. Shultz II, Olivier Sibai, Katharina C. Husemann, Matthew Maxwell-Smith and Marius K. Luedicke
Introduction: Markets and Classifications – Constructing Market Orders in the Digital Age. An Introduction
Author(s):Karoline Krenn
Market Segmentation in (In)Action: Marketing and ‘Yet to Be Installed’ Role of Big and Social Media Data
Author(s):Jason Pridmore and Lalu Elias Hämäläinen
Determining marketing costs and returns in alternative marketing channels
Author(s):Shermain D. Hardesty and Penny Leff
The Non-Consensus Entrepreneur: Responses to Vital Events
Author(s):Elizabeth G. Pontikes and William P. Barnett
Fractal market hypothesis: evidence for nine Asian forex markets
Author(s):Anoop S. Kumar, Chaithanya Jayakumar and Bandi Kamaiah
Export Performance: A Focus on Discretionary Adaptation
Author(s):Stanford A. Westjohn and Peter Magnusson
Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices
Author(s):DENISH SHAH, V. KUMAR, KIHYUN HANNAH KIM and JEEWON BRIANNA CHOI
A Tale of Two Markets and the Role of Prosperous Market-Augmenting Governments
Author(s):Sung-Kyu Lee and Sing-Kyu Lee
Market Illiquidity and Conditional Equity Premium
Author(s):Hui Guo, Sandra Mortal, Robert Savickas and Robert Wood
Consumer or citizen? Prosocial behaviors in markets and non-markets
Author(s):Mia Reinholt Fosgaard, Toke Reinholt Fosgaard and Nicolai Juul Foss
Implementing Interfunctionally-Coordinated Market Orientation in Industrial SMEs: Lessons Learned in Commodity Markets
Author(s):Yong J. Wang, Peter LaPlaca, Chiquan Guo and Andy W. Hao
Beyond the day-ahead market – effects of revenue maximisation of the marketing of renewables on electricity markets
Author(s):Jenny Winkler, Rouven Emmerich, Mario Ragwitz, Benjamin Pfluger and Christian Senft
Measuring Art Markets: The Colorado Art Market in 2017
Author(s):Jeffrey Taylor, Mayela Cardenas and Stephanie Edwards
Managing Marketing and Pricing Risks in Evolving Agricultural Markets
Author(s):Amy M. Nagler, Christopher T. Bastian, Dale J. Menkhaus and Bridger Feuz
Strategic use of branding for competitiveness: the rationale for branding and marketing agricultural products of African countries
Author(s):Getachew Mengistie Alemu
The Effects of Political Versus Actuarial Uncertainty on Insurance Market Stability
Author(s):Mark A. Hall